- Media Habits Survey & Ad Hoc Studies
- TV Diary
- Advertising Expenditure Monitoring: TV, Radio, & Print
MSD conducts a full range of Media Research that helps clients determine the most effective way of reaching beneficiaries/ consumers. Advertisers, media planners, publishers, broadcast, TV & Radio channel providers, NGOs, and government agencies use Media Research to support targeted advertising. Information needs and entertainment preferences have shifted in time, making changes in lifestyles and tastes. It is very important that media owners understand how beneficiaries/consumers choose one medium over another.With more numerous media, there are more means available for a client to reach the appropriate target market. A greater number of communication channels mean greater challenges to both advertisers and advertising agencies as well as development institutions to deliver marketing messages most effectively.