- Retail Census
- Retail Audits
- Distribution and Price Checks
Retail Research helps clients understand consumers' motivations, customer satisfaction, loyalty to their brand, and how best to position their brand. Many manufacturers and retailers use Retail Research as a tool to help management gauge product penetration, overall product performance, distribution, promotion effectiveness, and price sensitivity for expanding and sharpening up their offerings, service standards and shopping environments and wish to measure the effects of their investment. With a wealth of experience, MSD measures and tracks sales volume, selling price, observed promotion and merchandising execution, encompassing an organization's own brands as well as competitive brands for long-term strategic planning or tactical decision-making.