Quantitative Research
  • Usage & Attitude Studies
  • Customer Satisfaction
  • Central Location Intercept Testing
  • In-home Product Placement – In-use Testing
  • Ad-hoc Consumer Studies
  • Brand/Advertising Awareness and Health Tracking
  • Mystery Shopping Study

Providing the highest quality data collection for analysis needs is our specialty. Data can be inputted and supplied in various electronic formats. We are able to assist in questionnaire design, being particularly sensitive to translation issues, so as to ensure that the questions asked are the questions you need answered. We also ascertain that the questions answered are translated into accurate, meaningful and actionable findings. MSD researchers have access to data analysis packages, so if a full-service solution to your marketing/research needs is required, MSD is not only able to identify and design the most appropriate research required, but provide meaningful analysis, leading to actionable insights about your beneficiaries/clients/consumers and integrated into your development/service/marketing plans.

Fieldwork and Quality Control Standards
  • Back translation of questionnaire
  • Internal pilot test (interviewer check)
  • External pilot test (respondent comprehension)
  • 20% random quality control per interviewer
  • Observed interviews for on going skills upgrading
  • 100% questionnaire validation for data processing
  • ESOMAR International Code of Practice
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Address: Villa # 79, Street 454, Toul Tumpong II, Chamkarmon, Phnom Penh 12311, Cambodia.
Email Address: e.peou@msd.com.kh, research@msd.com.kh
Tel: +855 23 987 887 | +855 23 987 889

MSD complies with ICC/ESOMARCode on Market and Social Research. This is individual membership was hold by most senior manager since 2009