Qualitative Research
  • Focus Group Discussion
  • In-Depth Interviews
  • Home Visit/Ethnography
  • Immersion

A recurrent problem with qualitative research in emerging markets is finding local researchers who can adequately understand the client’s issues, and then break through the often-guarded Cambodian consumer to allow a free-flow of feelings and ideas. With training from international qualitative researchers and further study into the psychology of the Cambodian consumer, our moderators are able to peel away the layers to explore the Cambodian psyche.

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Address: Villa # 79, Street 454, Toul Tumpong II, Chamkarmon, Phnom Penh 12311, Cambodia.
Email Address: e.peou@msd.com.kh, research@msd.com.kh
Tel: +855 23 987 887 | +855 23 987 889

MSD complies with ICC/ESOMARCode on Market and Social Research. This is individual membership was hold by most senior manager since 2009